Left Right
1960s
1960
Jan January
UK imports reach 50,000

UK imports reach 50,000

01 Jan 1960

Our Story

UK imports reach 50,000

By 1960, 16,000 Volkswagens are being sold annually in the UK and the 50,000th car is imported to the UK

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By 1960, 16,000 Volkswagens are being sold annually in the UK and the 50,000th car is imported to the UK
Feb February
Mar March
Volkswagen France S.A.

Volkswagen France S.A.

11 Mar 1960

Our Story

Volkswagen France S.A.

Following the liberalisation of French import regulations for Common Market countries, "Volkswagen France S.A." is founded in Paris…

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Following the liberalisation of French import regulations for Common Market countries, "Volkswagen France S.A." is founded in Paris to help the company gain ground in France.
Apr April
May May
Jun June
Jul July
The Volkswagen Act

The Volkswagen Act

21 Jul 1960

 0048 Layer 130

The Volkswagen Act

The German Parliament passes the Volkswagen Act. The Federal Government and State of Lower Saxony dispose of 60% of the joint share…

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The German Parliament passes the Volkswagen Act. The Federal Government and State of Lower Saxony dispose of 60% of the joint share as People's Shares. Lower Saxony and the Federal Government keep 20% in order to preserve the governmental influence on the company.
Aug August
Volkswagen AG

Volkswagen AG

22 Aug 1960

Our Story

Volkswagen AG

Volkswagenwerk GmbH is renamed "Volkswagenwerk Aktiengesellschaft" (Volkswagen AG) and is entered in the commercial Register at the…

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Volkswagenwerk GmbH is renamed "Volkswagenwerk Aktiengesellschaft" (Volkswagen AG) and is entered in the commercial Register at the District Court in Wolfsburg.
Sep September
Oct October
Nov November
Dec December
1960
1961
Jan January
Volkswagen 1500 Type 3

Volkswagen 1500 Type 3

01 Jan 1961

Our Cars

Volkswagen 1500 Type 3

Volkswagen overcame the switch from a seller's market to a buyer's market during the earlier 1960s without a slump in sales by addi…

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Volkswagen overcame the switch from a seller's market to a buyer's market during the earlier 1960s without a slump in sales by adding the VW 1500 to its product range. It was available in five body styles: Saloon, estate-car, convertible, a two-seater coupe and a cabriolet. The "type 3" was a totally new car with a new chassis, body and engine. It was a typical Volkswagen clearly based on the Beetle concept. Of these five body styles that were first exhibited at the Frankfurt international Motor Show, only three made it to production: The Saloon, "Variant" (estate) and the Karmann-Ghia coupé, which occupied the market above the existing Karmann-Ghia model.
Feb February
Mar March
Apr April
First issuance of the Volkswagen shares

First issuance of the Volkswagen shares

07 Apr 1961

 0048 Layer 130

First issuance of the Volkswagen shares

First issuance of the initial Volkswagen Shares on the regulated open market at the nominal value of DM 100 at a share price of DM …

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First issuance of the initial Volkswagen Shares on the regulated open market at the nominal value of DM 100 at a share price of DM 350. Depending on a buyer's income, a social discount from 10 to 25% is granted. The offering is oversubscribed by 85.4%.
May May
Jun June
Jul July
Aug August
Sep September
VW 1500 launched

VW 1500 launched

01 Sep 1961

 0051 Layer 127

VW 1500 launched

At the International Automobile Show in Frankfurt, Volkswagen launches the VW 1500. By introducing this model, the Volkswagen Board…

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At the International Automobile Show in Frankfurt, Volkswagen launches the VW 1500. By introducing this model, the Volkswagen Board attempts to reduce the company's dependence on the Beetle. Two versions go into production: the hatchback in September 1961, and the saloon in February 1962.
Oct October
KdF savers settlement with Volkswagen

KdF savers settlement with Volkswagen

18 Oct 1961

Our Story

KdF savers settlement with Volkswagen

KdF savers go to court to demand the delivery of Volkswagen vehicles in accordance with deals made with the German Labour Front, so…

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KdF savers go to court to demand the delivery of Volkswagen vehicles in accordance with deals made with the German Labour Front, some 12 years prior. Depending on the sum saved, the savers receive a maximum discount of 600 DM on the listed price for the purchase of a Volkswagen vehicle or a cash settlement of up to 100 DM.
Nov November
Dec December
1961
1962
Jan January
Feb February
Mar March
Apr April
The 1,000,000th Transporter

The 1,000,000th Transporter

22 Apr 1962

VW camper 1962 T1

The 1,000,000th Transporter

The millionth Transporter is completed in Hannover.

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The millionth Transporter is completed in Hannover.
May May
Jun June
Jul July
Aug August
Sep September
Oct October
Nov November
Dec December
Volkswagen settlement property company established

Volkswagen settlement property company established

20 Dec 1962

Our Story

Volkswagen settlement property company established

Volkswagen increases its involvement in the housing market by establishing the "VW-Siedlungsgesellschaft mbH" (VW Settlement Proper…

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Volkswagen increases its involvement in the housing market by establishing the "VW-Siedlungsgesellschaft mbH" (VW Settlement Property Company) with main offices in Wolfsburg in order to take advantage of any opportunities that might arise to build or acquire housing for its workforce in Wolfsburg, Hanover and Kassel.
1962
1963
Jan January
Volkswagen Australasia

Volkswagen Australasia

01 Jan 1963

Our Story

Volkswagen Australasia

The Australian sales company "Volkswagen (W. A.) Pty. Ltd." is renamed "Volkswagen (Sales) Pty. Ltd.", and the "Volkswagen Distribu…

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The Australian sales company "Volkswagen (W. A.) Pty. Ltd." is renamed "Volkswagen (Sales) Pty. Ltd.", and the "Volkswagen Distributors Pty. Ltd." is renamed "Volkswagen (Services) Pty. Ltd." Volkswagen Australasia also tries to augment exports to Southeast Asian and South Pacific countries. Poor sales and high production costs forces Volkswagen to stop production in Australia in 1968 and Volkswagen Australasia is renamed "Motor Producers Limited" and return to assembling cars from imported kits.
Transport ship Johann Schulte

Transport ship Johann Schulte

15 Jan 1963

Our Story

Transport ship Johann Schulte

The Volkswagen transportation ship "Johann Schulte" leaves the shipyard. With a loading capacity of 1,750 Volkswagens and a speed o…

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The Volkswagen transportation ship "Johann Schulte" leaves the shipyard. With a loading capacity of 1,750 Volkswagens and a speed of 17.25 knots, the ship, the largest and fastest ever built for Volkswagen, expands the desperately needed transport capacity for overseas exports.
Feb February
Mar March
Apr April
May May
Jun June
Jul July
Aug August
Sep September
Oct October
Nov November
Dec December
1963
1964
Jan January
Volkswagen de Mexico established

Volkswagen de Mexico established

17 Jan 1964

Our Story

Volkswagen de Mexico established

The establishment of "Volkswagen de Mexico, S.A. de C.V." in Mexico City marks Volkswagen's changeover from assembly to production …

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The establishment of "Volkswagen de Mexico, S.A. de C.V." in Mexico City marks Volkswagen's changeover from assembly to production after new import regulations make importing vehicles increasingly difficult. The new Volkswagen subsidiary acquires "Promexa S.A.", the former Volkswagen representative in Mexico and now produces Volkswagens.
Feb February
Mar March
Apr April
May May
Jun June
Britain's 100,000th Beetle

Britain's 100,000th Beetle

01 Jun 1964

Our Story

Britain's 100,000th Beetle

The 100,000th Beetle is imported into Britain.

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The 100,000th Beetle is imported into Britain.
Distribution centre opens in UK

Distribution centre opens in UK

16 Jun 1964

Our Story

Distribution centre opens in UK

An increasing number of cars coming into Britain leads to the need for a distribution centre. A 23-acre site is opened at Ramsgate.…

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An increasing number of cars coming into Britain leads to the need for a distribution centre. A 23-acre site is opened at Ramsgate. The site is also developed as a major parts warehouse with a 3-acre warehouse building.
Jul July
Aug August
Sep September
Oct October
Nov November
Dec December
Emden produces the Beetle

Emden produces the Beetle

08 Dec 1964

Our Story

Emden produces the Beetle

The plant in Emden, constructed to ensure sufficient supplies for the North American market begins assembling the Beetle. The assem…

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The plant in Emden, constructed to ensure sufficient supplies for the North American market begins assembling the Beetle. The assembly plant receives bodies from Wolfsburg, engines from Hanover, transmissions and frames from Kassel and front axles from Brunswick. Over 500 vehicles roll off the assembly line each day. They are shipped from the company's own port directly to the United States and Canada. By March 1966, the plant expands its assembly capacity to 1,100 vehicles a day. At first production is limited to the Beetle and the Transporter, but soon expands with the start of the production of the Golf in June 1974.
1964
1965
Jan January
The Round House

The Round House

01 Jan 1965

Trivia

The Round House

Volkswagen Motors office block in Purley was often referred to as the Round House.

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Volkswagen Motors office block in Purley was often referred to as the Round House.
Volkswagen acquires Auto Union GmbH

Volkswagen acquires Auto Union GmbH

01 Jan 1965

Our Story

Volkswagen acquires Auto Union GmbH

The Daimler-Benz subsidiary "Auto Union GmbH" in Ingolstadt is taken over by Volkswagenwerk AG. Auto Union had been formed in the e…

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The Daimler-Benz subsidiary "Auto Union GmbH" in Ingolstadt is taken over by Volkswagenwerk AG. Auto Union had been formed in the early 1930's from four brands, DKW, Hirch, Wanderer and Audi and in 1949 production of motorcycles and two-stroke Audi cars began production in Ingolstadt, Bavaria. By assuming ownership of this traditional and innovative brand, the Volkswagen Group widens its production range. At the same time, Volkswagen also gains access to a new generation of engines. Auto Union GmbH joins the Volkswagen Group as an independent subsidiary and forms the beginning of a group of brands.
Volkswagen GB moves to South Norwood

Volkswagen GB moves to South Norwood

01 Jan 1965

Our Story

Volkswagen GB moves to South Norwood

Volkswagen GB moves from St John's Wood to South Norwood.

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Volkswagen GB moves from St John's Wood to South Norwood.
Feb February
Sales and distribution by Volkswagen of America, Inc

Sales and distribution by Volkswagen of America, Inc

08 Feb 1965

Our Story

Sales and distribution by Volkswagen of America, Inc

Volkswagen of America, Inc. starts taking responsibility for sales at the distribution level with a view to cutting distribution co…

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Volkswagen of America, Inc. starts taking responsibility for sales at the distribution level with a view to cutting distribution costs and exerting a direct influence on distributors. At Jacksonville, Florida, the company establishes "Volkswagen South-eastern Distributor, Inc." taking over business from the previous distributor.
Mar March
Apr April
Type 147 developed

Type 147 developed

01 Apr 1965

Our Story

Type 147 developed

Volkswagen's small delivery van Type 147 is developed in co-operation with the Deutsche Bendespost (German Postal Service) and goes…

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Volkswagen's small delivery van Type 147 is developed in co-operation with the Deutsche Bendespost (German Postal Service) and goes into production.
May May
Jun June
Jul July
Volkswagen sets up transport company

Volkswagen sets up transport company

12 Jul 1965

Our Story

Volkswagen sets up transport company

Volkswagen provides backing for its growing transport sector, which has 1,700 employees and a fleet of 55 ships, by founding the "W…

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Volkswagen provides backing for its growing transport sector, which has 1,700 employees and a fleet of 55 ships, by founding the "Wolfsburger Transportgesellschaft m.b.H." The "Wolfsburg Transport Company" is especially committed to organising air and sea transport for Volkswagen. By the end of the year, it transports 168,000 Volkswagens overseas via chartered and scheduled ships.
Aug August
Volkswagen 1600 Type 3

Volkswagen 1600 Type 3

01 Aug 1965

Our Cars

Volkswagen 1600 Type 3

Essentially the same model as the 1500, at the end of 1967 it became the first German production car with electronic fuel injection…

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Essentially the same model as the 1500, at the end of 1967 it became the first German production car with electronic fuel injection. A face lift in 1970 gave the vehicle larger boot space (in the front) and the Passat became the model's successor in 1973.
Sep September
Oct October
Nov November
Dec December
Climatic wind tunnel opens for testing

Climatic wind tunnel opens for testing

14 Dec 1965

A modern climatic wind tunnel goes into service in Wolfsburg as a part of an expanding development centre in which engineers and technicians are involved with basic research and product development. The wind tunnel is a research tool used in aerodynamic development. Wind tunnel testing is used to determine ways in reducing the power required to move a vehicle on roads at given speeds.
Wind tunnel aids research

Wind tunnel aids research

14 Dec 1965

 0054 Layer 124

Wind tunnel aids research

A modern climatic wind tunnel goes into service in Wolfsburg as a part of an expanding development centre, in which engineers and t…

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A modern climatic wind tunnel goes into service in Wolfsburg as a part of an expanding development centre, in which engineers and technicians will be involved with basic research and product development.
1965
1966
Jan January
Founding of Formula Vee

Founding of Formula Vee

01 Jan 1966

Our Story

Founding of Formula Vee

The foundation stone for Volkswagen's motorsport activities is laid in 1966 with the founding of "Formula Vee" racing cars built fr…

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The foundation stone for Volkswagen's motorsport activities is laid in 1966 with the founding of "Formula Vee" racing cars built from readily available VW Beetle parts.
Josef Rust

Josef Rust

01 Jan 1966

 0055 Layer 11

Josef Rust

In 1966, Josef Rust was Chairman of the Supervisory Board of Volkswagen AG until 1974.

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In 1966, Josef Rust was Chairman of the Supervisory Board of Volkswagen AG until 1974.
Feb February
Mar March
Apr April
May May
Jun June
Josef Rust

Josef Rust

29 Jun 1966

 0055 Layer 11

Josef Rust

Josef Rust becomes Chairman of the Volkswagenwerk AG Supervisory Board.

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Josef Rust becomes Chairman of the Volkswagenwerk AG Supervisory Board.
Jul July
Aug August
Sep September
Oct October
Volkswagen leasing established to attract trade

Volkswagen leasing established to attract trade

01 Oct 1966

Our Story

Volkswagen leasing established to attract trade

"Volkswagen Leasing GmbH", one of the first German auto leasing companies, is founded in order to win over trade customers by provi…

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"Volkswagen Leasing GmbH", one of the first German auto leasing companies, is founded in order to win over trade customers by providing customer services and insurance.
Nov November
Volkswagen of South Africa

Volkswagen of South Africa

01 Nov 1966

 0018 Layer 160

Volkswagen of South Africa

Volkswagen's South African subsidiary SAMAD, of which Volkswagenwerk AG owns a 63% interest, is renamed "Volkswagen of South Africa…

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Volkswagen's South African subsidiary SAMAD, of which Volkswagenwerk AG owns a 63% interest, is renamed "Volkswagen of South Africa Ltd.". In 1974, Volkswagen becomes the sole owner of the South African assembly and sales company.
Dec December
1966
1967
Jan January
The 8-hour day

The 8-hour day

01 Jan 1967

Our Story

The 8-hour day

In accordance with an agreement between Volkswagen and the Metal Workers' Union, the working day of the regular shift is reduced to…

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In accordance with an agreement between Volkswagen and the Metal Workers' Union, the working day of the regular shift is reduced to 8 hours. All Volkswagen employees now work a 40-hour week with no reduction in pay.
Short-time working introduced

Short-time working introduced

02 Jan 1967

Our Story

Short-time working introduced

Volkswagenwerk AG introduces short time working due to the declining demand for vehicles on the domestic market. During the recessi…

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Volkswagenwerk AG introduces short time working due to the declining demand for vehicles on the domestic market. During the recession of 1966/67, a time when the end of the post war "Wirtschaftswunder" (economic miracle) is announced, the Volkswagen Group suffers its first turnover crisis. Production drops to just under 300,000 cars in 1967, and the turnover of vehicles sinks by about 200,000. In order to boost demand, Volkswagen offers a specially priced "money saving Beetle."
Feb February
Mar March
Apr April
May May
Jun June
Jul July
The second generation of Transporters

The second generation of Transporters

06 Jul 1967

Our Story

The second generation of Transporters

The first Transporter generation had a production figure of 1,800,000. The fact that the Transporter continued to achieve excellent…

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The first Transporter generation had a production figure of 1,800,000. The fact that the Transporter continued to achieve excellent sales figures (although it had numerous competitors as it was “often copied, never equalled”) was due to an astute management decision: the successor to the successful model was launched on the market at the right moment – in the middle of the "trough" in the Federal German economy.
Aug August
Sep September
Automatic transmission for the Volkswagen 1500

Automatic transmission for the Volkswagen 1500

01 Sep 1967

Our Story

Automatic transmission for the Volkswagen 1500

A series of new technical innovations and design improvements are presented at the International Motor Show in Frankfurt. The Volks…

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A series of new technical innovations and design improvements are presented at the International Motor Show in Frankfurt. The Volkswagen 1500 offers new driving comfort thanks to its automatic transmission with an hydraulic torque converter, which makes clutch free operation and multi stage driving ranges possible. The fully automatic version in the 1600 series has a torque converter and a self-activating planetary gear. All Volkswagens now feature energy absorbing safety steering columns, and the automatic vehicles have a double jointed rear axle.
Automatic transmission for the Volkswagen 1500

Automatic transmission for the Volkswagen 1500

01 Sep 1967

Innovation

Automatic transmission for the Volkswagen 1500

A series of new technical innovations and design improvements are presented at the International Motor Show in Frankfurt. The Volks…

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A series of new technical innovations and design improvements are presented at the International Motor Show in Frankfurt. The Volkswagen 1500 offers new driving comfort thanks to its automatic transmission with an hydraulic torque converter, which makes clutch free operation and multi stage driving ranges possible. The fully automatic version in the 1600 series has a torque converter and a self-activating planetary gear. All Volkswagens now feature energy absorbing safety steering columns, and the automatic vehicles have a double jointed rear axle.
The electronic direct-injection system

The electronic direct-injection system

01 Sep 1967

Innovation

The electronic direct-injection system

The electronic direct-injection system, a fuel saving device, is pioneered by Bosch and the Volkswagen 1500 (later Volkswagen 1600)…

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The electronic direct-injection system, a fuel saving device, is pioneered by Bosch and the Volkswagen 1500 (later Volkswagen 1600) is the world's first volume- produced car to feature electronic fuel injection.
Oct October
Nov November
Dec December
1967
1968
Jan January
Alan Michael Dix OBE

Alan Michael Dix OBE

01 Jan 1968

People

Alan Michael Dix OBE

In 1968, Alan Dix became Managing Director of Volkswagen GB. He was a driving force in expanding the distribution of cars in the UK…

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In 1968, Alan Dix became Managing Director of Volkswagen GB. He was a driving force in expanding the distribution of cars in the UK. He focused on the dealer rather than the motorist. He was quoted in 1971 as saying, "My customer is the dealer; I have to make it really worth his while to market my cars".
Alan Dix named MD of newly named Volkswagen GB Ltd

Alan Dix named MD of newly named Volkswagen GB Ltd

01 Jan 1968

Our Story

Alan Dix named MD of newly named Volkswagen GB Ltd

James Graydon retires as managing director of Volkswagen Motors in the UK and Alan Dix is appointed as his successor. Alan Dix's br…

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James Graydon retires as managing director of Volkswagen Motors in the UK and Alan Dix is appointed as his successor. Alan Dix's brief is to modernise Volkswagen Motors for Thomas Tilling Limited. Dix was not happy with the distribution set-up in Britain and was determined to wipe out the two-tier system which had existed since the early 1950's permitting distributors to dictate supply to the smaller dealers and limit the amount of control which Volkswagen Motors had over the network. Dix phases out the 27 middlemen distributors and creates instead a single-tier system, with Volkswagen Motors supplying cars directly to all dealers. This system gives Volkswagen Motors proper control over standards and results in the dealers making greater profits. Volkswagen Motors Limited is re-named Volkswagen GB Limited.
Feb February
Mar March
Apr April
Dr. Kurt Lotz

Dr. Kurt Lotz

01 Apr 1968

 0056 Layer 10

Dr. Kurt Lotz

Dr. Kurt Lotz was the second post-war CEO of the Volkswagen automobile company in Germany. He was nominated in April 1967 to succee…

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Dr. Kurt Lotz was the second post-war CEO of the Volkswagen automobile company in Germany. He was nominated in April 1967 to succeed the legendary Heinrich Nordhoff at the end of December 1968. Sadly, promotion arrived early when Nordhoff died in April 1968.
Prof. Dr. Heinrich Nordhoff dies

Prof. Dr. Heinrich Nordhoff dies

12 Apr 1968

Our Story

Prof. Dr. Heinrich Nordhoff dies

Prof. Dr. Heinrich Nordhoff dies on 12th April 1968 at the age of 69.

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Prof. Dr. Heinrich Nordhoff dies on 12th April 1968 at the age of 69.
May May
Kurt Lotz

Kurt Lotz

01 May 1968

Kurt Lotz, who was Deputy Chairman of the Board of Management since June 1967, succeeds Heinrich Nordhoff to become General Manager of Volkswagenwerk AG.
Jun June
Jul July
Aug August
Sep September
Production begins on VW 411

Production begins on VW 411

01 Sep 1968

Our Story

Production begins on VW 411

The Wolfsburg plants starts producing the VW 411 in an attempt to move away from Volkswagen's dependency on the Beetle.

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The Wolfsburg plants starts producing the VW 411 in an attempt to move away from Volkswagen's dependency on the Beetle.
Volkswagen GB moves to Purley

Volkswagen GB moves to Purley

01 Sep 1968

Our Story

Volkswagen GB moves to Purley

Volkswagen's move to South Norwood in 1965 is short lived and the company, in 1968, leases the top three floors of an office block …

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Volkswagen's move to South Norwood in 1965 is short lived and the company, in 1968, leases the top three floors of an office block in Purley, Surrey.
Volkswagen 411 Type 4

Volkswagen 411 Type 4

01 Sep 1968

Our Cars

Volkswagen 411 Type 4

With the introduction of the 411, Volkswagen continued to move away from its dependency on the Beetle, but it still remained the li…

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With the introduction of the 411, Volkswagen continued to move away from its dependency on the Beetle, but it still remained the lifeblood of the company. Marking its departure from the technical construction of the Beetle, this model had a modern chassis, unitised body and a 68hp boxer engine at the rear, as well as several other technical innovations like the MacPherson strut front suspension (later used on the 1302 Beetle) trailing wishbone rear suspension, coil springs and hydraulic clutch.
The VW 1302

The VW 1302

01 Sep 1968

Our Cars

The VW 1302

In September 1968, the Wolfsburg automobile manufacturer continued to move away from its dependency on the Beetle. However, with it…

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In September 1968, the Wolfsburg automobile manufacturer continued to move away from its dependency on the Beetle. However, with its daily production of 4,200 units, it still remained the lifeblood of the company. In order to maintain its competitiveness, Volkswagen developed the VW 1302 featuring a new chassis and twice as much trunk space which went into standard production as a sedan and convertible in 1970. Not all efforts could, however, change the fact that the Type 1, which featured an air cooled rear engine, lost its attractiveness. A new generation of small and mid-sized vehicles with water-cooled engines, front-wheel drive, larger interior and trunk space, as well as new styling conquered the market. Sales of the Beetle dropped in 1970, but the losses were made up by the success of the South American subsidiary as well as by the recently merged Audi NSU Auto Union AG, whose models served an increasingly growing market segment.
Test track opens

Test track opens

19 Sep 1968

 0021 Layer 157

Test track opens

A proving ground is opened near Ehra Lessien on the southern edge of the Lüneburg Heath. In its final form, the site features a 100…

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A proving ground is opened near Ehra Lessien on the southern edge of the Lüneburg Heath. In its final form, the site features a 100-kilometre long test track with a variety of surfaces and gradients. The Volkswagen Group tests its vehicles here under everyday conditions with the help of modern equipment. A driving simulator is installed in 1970, enabling certain test programmes to be carried out safely. Volkswagen increases its staff by hiring engineers and technicians to strengthen research and development activities.
Oct October
Nov November
Dec December
Volkswagen protects against rival Saab

Volkswagen protects against rival Saab

01 Dec 1968

Our Story

Volkswagen protects against rival Saab

Because of an approaching merger with the vehicle manufacturer Saab, the Swedish truck producer "AB Scania Vabis" decides to transf…

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Because of an approaching merger with the vehicle manufacturer Saab, the Swedish truck producer "AB Scania Vabis" decides to transfer Volkswagen's import and sales dealings to a subsidiary. After considering its options, Volkswagen acquires a one-third interest in "Svenska Volkswagen AB" in Södertälje, and so maintains access to the dealership network of the authorized Swedish importer. This involvement in conjunction with a 10-year consortium contract, serves to protect Volkswagen against its direct competitor, Saab. Svenska Volkswagen AB assumes responsibility for the sales of Volkswagen and Porsche vehicles on the Swedish market. During the following year, it acquires "Volkswagen i Stockholm AB", which runs the retail business in the Stockholm area.
1968
1969
Jan January
Audi and Porsche sales unit founded

Audi and Porsche sales unit founded

01 Jan 1969

Our Story

Audi and Porsche sales unit founded

Increasing competition in the United States encourages Volkswagen to expand its sales basis for the Group's products. A second inde…

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Increasing competition in the United States encourages Volkswagen to expand its sales basis for the Group's products. A second independent sales organisation is founded for Audi and Porsche vehicles, which, by the end of the year, encompasses 104 dealerships.
Volkswagen Type 181 & 182

Volkswagen Type 181 & 182

01 Jan 1969

Our Cars

Volkswagen Type 181 & 182

The Volkswagen Type 181 "Kurierwagen", popularly known in the United Kingdom as the Trekker (Type 182 in RHD form), in the United S…

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The Volkswagen Type 181 "Kurierwagen", popularly known in the United Kingdom as the Trekker (Type 182 in RHD form), in the United States as the Thing, and in Mexico as the Safari, was a small military vehicle produced by Volkswagen from 1969 to 1983, although civilian sales stopped in 1980. It was based in part on Volkswagen's Type 1 (Beetle), and was a continuation and improvement over the Kübelwagen, which had been used by the German military during World War II. The name Kübelwagen literally translates as "bucket car".
Feb February
Mar March
Apr April
May May
Jun June
Jul July
Aug August
Audi NSU Auto Union AG

Audi NSU Auto Union AG

21 Aug 1969

Our Story

Audi NSU Auto Union AG

"Auto Union GmbH" and the "NSU Motorenwerke AG" join forces to form the "Audi NSU Auto Union AG". Volkswagen owns 59.5% of the shar…

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"Auto Union GmbH" and the "NSU Motorenwerke AG" join forces to form the "Audi NSU Auto Union AG". Volkswagen owns 59.5% of the shares. Because of the new company's wide-range programme as well as the proven success of the Audi models, it is obvious that the company sets up its own independent sales organisation. Audi NSU Auto Union AG is renamed "Audi AG" on January 1, 1985 and the company's headquarters moves from Neckarsulm to Ingolstadt.
Sep September
Volkswagen improves professional training

Volkswagen improves professional training

01 Sep 1969

Our Story

Volkswagen improves professional training

In order to systematically build up a staff of qualified management employees, Volkswagen opens the training centre "Haus Rhode." T…

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In order to systematically build up a staff of qualified management employees, Volkswagen opens the training centre "Haus Rhode." Trainee positions, which were previously rare, as well as training seminars and information libraries were reorganised into a new educational system, in which managers would be trained in leadership abilities, teamwork and coordination. The seminars also serve to develop a unified management style.
Oct October
VW 181 goes into production

VW 181 goes into production

01 Oct 1969

 0050 Layer 128

VW 181 goes into production

The VW 181 (the Thing), commissioned by the Bundeswehr (German army), goes into production. The VW 181 is the first cross-country v…

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The VW 181 (the Thing), commissioned by the Bundeswehr (German army), goes into production. The VW 181 is the first cross-country vehicle for the general public that receives widespread attention. Over 80% of the entire production is put to civilian use.
Nov November
VW Porsche 914 goes into production

VW Porsche 914 goes into production

01 Nov 1969

Our Story

VW Porsche 914 goes into production

The VW Porsche 914 goes into production. The so-called "Volksporsche" (People's Porsche) is designed as a part of a cooperative ven…

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The VW Porsche 914 goes into production. The so-called "Volksporsche" (People's Porsche) is designed as a part of a cooperative venture between Volkswagen and "Dr.-Ing. h.c. F. Porsche KG".
Staff redundancies at Volkswagen (GB) Limited

Staff redundancies at Volkswagen (GB) Limited

01 Nov 1969

Our Story

Staff redundancies at Volkswagen (GB) Limited

In 1969, 17% of the staff at Purley are made redundant in order to keep costs down and avoid the price rises which most other manuf…

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In 1969, 17% of the staff at Purley are made redundant in order to keep costs down and avoid the price rises which most other manufacturers and importers were finding necessary.
Dec December
Volkswagen research and development on hold

Volkswagen research and development on hold

01 Dec 1969

Our Story

Volkswagen research and development on hold

Volkswagen halts the expansion of the research and development department instead it chooses to focus on the further improvement of…

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Volkswagen halts the expansion of the research and development department instead it chooses to focus on the further improvement of current models and their components as well as the design of new vehicles and powertrains. Emphasis is given to researching safety features and the reduction of exhaust emissions.
Salzgitter factory

Salzgitter factory

06 Dec 1969

Our Story

Salzgitter factory

Volkswagen AG acquires land to build the Salzgitter factory. As of 1970, the K70 car developed by NSU is built here – for the first…

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Volkswagen AG acquires land to build the Salzgitter factory. As of 1970, the K70 car developed by NSU is built here – for the first time with front-wheel drive and water cooling.
1969